
Photo courtesy of Sandi Henderson of Portabellopixie
When I first stumbled across designer Sandi Henderson’s site, Portabellopixie, I instantly fell in love with the vibrant colors of her fabric collection and the fabulous music that played during my visit. Over time, I discovered that Sandi is not only a talented designer but she is also a friendly, down-to-Earth woman with a great sense of humor. When I recently caught up with Sandi, who had just unveiled Farmer’s Market, a striking, new fabric line, she shared her thoughts about music, starting a business and balancing work and family.
CN: You are the creative mastermind behind, Portabellopixie, a fun, colorful site that’s always filled with music. It’s clear you love music, if you had a theme song for your life what would it be?
Sandi: Oh, can we just do an entire post on this one topic?! Yes I love music-it was my first creative endeavor. I have played the piano for pretty much as long as I can remember. Learning how to read music through playing the piano made it simple to learn other instruments in a day. Once you have the fingering down-you already know everything else! I can play 6 different instruments even though I have only studied one extensively. Music is a huge part of our household and we play/listen to everything (which is probably evident by the broad spectrum of music I play on my blog.) Except for the angry stuff-that doesn’t make the cut.
I find it incredibly hard to design or work without music playing. I pretty much always have a song that is my favorite at the moment, right now (don’t laugh!) it’s “Lost Highway” by Bon Jovi. It gets me up and moving. Another thing I love, books on tape. Listening to Harry Potter at the moment-I love them because they are so long that it’s hard to feel like you’re ever listening to the same thing over and over.
CN: What is your first memory of creating a piece of artwork you love?
Sandi: The first craft that I became addicted to was scrapbooking. I remember how incredibly excited I was when I discovered it! I scrapped one 12 by 12 page with about 20 pictures on it (trying to get the most bang for my buck-I was a sophomore in high school). I was in love with paper crafting! Now when I look at that page, I realize how rather pitiful it is, but I still love it.
CN: Tell us a little about your children. Do you involve them in your creative process? Do you try to foster creativity in your children’s lives? If so, how?
Sandi: My kids are amazing. Hands down the funniest kids I’ve ever known.
My daughter is truly the reason I am where I am. Before she was born, I was a phlebotomist. I fully intended on returning to work after she was born, but the second I saw her I knew there was no chance of that happening. I have always sewn, and when she was born I started making her little dresses and hair bows. It is truly one of the happiest times that I can remember-having nothing else to do but hang with my kid all day and craft for her. The first few months of her life during all the crafting heaven, I kept researching ways to add to our income from home. My husband was in school, not bringing in money wasn’t an option. I stumbled upon eBay and found that mothers like myself were selling their children’s clothing for big bucks (in my eyes at the time, now I truly see how underpaid these wonder women are!). The search for a brand name started. I wanted something that was a completely new word to avoid copycats. I have always had a soft spot for Portobello Road which is where the root of my name came from. I changed the spelling to make it my own and added “pixie” to add a fun element to it. Portabellopixie was born. That venture introduced me to designer fabrics and the rest, as they say, is history. If I had a boy first, I am 100% positive that I wouldn’t be here now.
My son is every bit as inspiring as my daughter. When I designed Ginger Blossom, I thought I had finished and realized that there was nothing that I could use for my son! Tortoise Plaid was born. He is also the inspiration for a collection of boy projects and patterns I am working on. It has been a fun to switch gears and design for boys! Stay tuned…
CN: Do you ever have those days where you just want to stay in bed with a good book or a pint of ice cream and a good movie? What motivates you to get up each day and get back to work?
Sandi: Yes. And I take them! A lot of people have the view that I must be going on 3 hours of sleep each night but I can assure you that is not the case. I am not the kind of person that can do that-occasionally the late nighter will occur but generally I am a bear if I don’t get 8 hours of sleep each night. So that’s pretty much the key to my getting up and keeping going-decent amounts of sleep. But even still, those lay around days still happen and I relish in them and never feel guilty.

Featured in this photo is the new line, Farmer’s Market.
Photo courtesy of Sandi Henderson of Portabellopixie
CN: How do you know when you are finished with a design and it’s time to let it go?
Sandi: I just “know.” I usually try arranging art for one print in dozens of different ways and when it finally works, I have an “ah ha!” moment and smile, save it and move on. I am usually going on a “feeling” I am working for and tinker my art until I find I have found that “feeling.”
CN: When you need to recharge your creative batteries, what do you do?
Sandi: Luckily I haven’t really experienced a creative block yet. There is so much more to an art based business than just designing. After I turn in the artwork, there is months of business work to do to promote the fabric so by the time I am ready to get started on a new collection, enough time has passed and my fingers are literally itching to get going again! That’s where I am right now and my head is overflowing with ideas for the next line. This probably seems funny because Farmer’s Market has just debuted, but I turned in the work on it about 7 months ago.
CN: When you get to the end of your life, what are the three creative goals you hope to have accomplished?
Sandi: Oh I’m pretty lucky. I’d say I’ve accomplished 2 of them already. Signing on with a fabric manufacturer, debuting a line of sewing patterns-both of which I have done! The last goal would be difficult but wonderful to accomplish. I would love to have my brand continue to benefit my family after I die. If I were to die today, so would the business. Look at Marimekko-when founder Armi Ratia died in 1979 the company didn’t flounder. It is still going strong and very popular. I’d love to see Portabellopixie or Sandi Henderson have longevity like that.
CN: Do you remember the moment you decided to pursue your dream to become a designer? Since that time, have you ever doubted yourself? If so, how do you fight those feelings?
Sandi: Yes, I remember. Again it was an “ah ha!” moment. I felt that I had found the way to turn my craft into a real source of income for my family and never looked back. There are certainly times of doubt-starting a business is not easy and to be successful is based on much more that just your art. Writing big checks is hard when you don’t have a lot to fall back on in the beginning. Dustin and I have been very careful to only progress on what we could pay cash for though so if something doesn’t pan out the way we expect, we don’t have to worry about paying for a loan that we don’t have the income for. Luckily, we’ve been very blessed so far and haven’t lost money. I wouldn’t say that we’ve made much yet either though LOL, but that also comes with starting a business. In a few more months, I think we’ll actually be able to keep some of the money coming in.
CN: Who has been the biggest creative influence in your life?
Sandi: Oh boy…there are so many creative people that I admire. But I would have to say that the one I am most impressed by is Amy Butler. I read in her Midwest Modern book that her studio takes the stance that every person is worth the time to answer a question, email or call. I know this to be true and not just words for a book. When I was selling on eBay, I emailed with questions for her and always, always had a return answer. I was a teeny person in regards to her, my fabric purchases made her personally about 50 cents, but they always saw that my questions were answered. It is something that I have tried to apply to my business. I always try to answer all questions that come my way. Moreover on Amy, when I finally met her and her husband David in person, they remembered who I was which was huge to me. So while I think my style is much different from hers, I have watched her trail with much admiration. I hope that in 5 years people will look at me with a fraction of the respect I have earned for her, which is based absolutely not at all on her success but how she treats the people around her.
CN: As a kid, I would draw on the walls; sometimes I still do, don’t tell anyone. Where is the craziest place you have ever sketched a design?
Sandi: Fun! I draw on the walls too.
My bedroom has a big mural type thing that I started when we moved into this house and still haven’t finished. The weirdest place is probably on myself. When inspiration hits, I’ve got to get the idea down before it flees my short lived memory! I’ve been known to have flowers or shapes sketched on my skin.
CN: If you were asked to create an original, specialty dish at your favorite restaurant, what would you create and what would you name it?
Sandi: Hmmm…I would probably do a sampler plate of my favorite foods. If would definitely have Fresh Mozzarella, Fresh Basil and Fresh Tomatoes, Carmelized onions, Spicy Tuna Sushi, really good Chocolate, mango and really good bread. Dried Apricots with a little sea salt on it (sounds very strange, but it’s so good!) That’s my favorite kind of food! Yum.
CN: Nacho readers are a diverse, creative and inspiring group. Many are balancing full-time jobs, creative projects and/or families. For all those who are reading who may want to create their own fabric line, what advice would you give on how to balance running a business with raising a family?
Sandi: To make sure that your family is really on board. It takes support from your loved ones to make it work! Set priorities, realize you can’t do everything. When you can afford it, hire help! Don’t go into debt; only take on what you can realistically accomplish. Over deliver when you can. Find a niche that isn’t already being filled. If it’s what you are truly passionate about, don’t ever give up!
Thanks for spending time with the Nachos, Sandi!
For information on how Sandi designs fabric or to view more of her work, visit http://portabellopixie.typepad.com/portabellopixie/.